mobile app & Brand Design
Blockchain-based Video Crowdsourcing App
COMPANY
ROLE
EXPERTISE
YEAR
Seed Funding raised
Alpha transactions
team size
app versions released
We began with one use case strategy: tap into the demand for live data. Want to see how long the TSA line is at the airport before you leave the house? Drop some bitcoin at the location, and someone can answer with a video of the crowd.
My Leadership Focus Areas
Intended results
Minimize Burn Rate
Increase customer awareness
Further funding
Research & Planning
Vevue was conceived as a demand-driven peer-to-peer exchange. As a lean team, I conducted all user research to understand the viability of the use case. I traveled to countless destinations, evangelizing blockchain and teaching people how to use our app. I gained insights in real-time as planned our roadmap.
Design & Prototyping
Early explorations in blockchain technology opened opportunities for remittance free payments.
Development & Implementation Challenges
Following success of alpha testing, we built a developer team based in Shanghai, China to launch a beta version. Communication barriers and development issues were mititgated by spending time in China with our team. Our efforts that didn't stop the many bugs and blackchain breakdowns along the way.
Early-stage blockchains were brittle and ever-changing. We moved blockchain architecture three times to accommodate transaction capabilities and lower barriers to entry for audiences.
Testing & Optimization
Alpha
Profile
Wallet
Feature Requests (map)
Video Player 2.0
Beta Releases
Profile Creation Onboarding
Profile Management
Profile 2.0
Wallet Revenue Sharing
Wallet KYC
Feature Requests 2.0
Lists / Request Categories
In-app video editing
Video Player Tipping
Video Player 2.0
Vevue Premium*
Reduced Barriers to Entry
Early-stage blockchain required 3rd party KYC, often making the UX flows feel suspicious. To lower this barrier, we focused on easy client onboarding.
Familiar UX/UI
We leveraged familiar UX flows from popular social media sites.
0-1 Guiding Principles
Deepen your understanding of who you’re speaking to. Not just demographics — what do they believe? What do they fear? What are they trying to solve today?
Stay authentic to your voice. It’s tempting to chase coverage, funding, or “big breaks,” but if the story isn’t true to your product and people, it will fall flat.
Agile Refinement
If I were to lead this project today, I would continue to refine the Request system.
I would begin off-blockchain to user test ideas and validate use cases.
I would then canvas blockchains to assess viability of the technology.
Finally, I would seek to levergage the new technology to enhance the user experience.
Launching new features that diverted away from the core concepts so early before gaining product market fit was unnecessary.
copYrighting, Request, payment