My Leadership Focus Areas
Agile Development
We launched MVP by accepting imperfection
Speed to Market
We reworked the CMS for employee-facing capability expansion
Revenue Generation
We practiced cross-functional buy-in & feedback loops for collaboration
Intended results
Minimize the cost of experimentation
B2B empowered action
Maintain year-over-year revenue
Research & Planning
Frantic alignment also meant there was no time for generative research.
Our problem was not optimization, it was survival.
We developed a key user story based on assumptions that we could verify with annecdotal evidence.
User stories:
As an educational provider, I need a way to connect with my students and continue my livelihood.
As a parent, I need to continue my child's education while we are stuck at home.
Design & Prototyping
I identified the key flows in the dual-sided marketplace that would be impacted.
Development & Implementation Challenges
Starting with the B2B platform, we integrated features to enable online classes.
On the B2C marketplace, we started with search and product detail page updates.
B2b PLatform: Expanded Activity builder flows
B2c Marketplace: MVP Search Page
Testing & Optimization
With MVP launched, we collected data via Heap, HotJar, and Voice of the Customer to optimize the experiences.
These were all lagging indicators of the product working or failing. Let's say it was somewhere closer to thumb-in-the-wind than data science.
Nevertheless, in startup and survival scenarios, you don't always have to have a clear roadmap and destination. Sometimes you just need to know what the next step in front of you might be.
B2B New Product Creation
Online classes were integrated into the Activity & Session Builder and Registration Management.
B2C Marketplace Product Integration
After MVP validation, online classes were introduced on the Homepage, Search Page, Business Pages, and Product Detail pages were restructured to accommodate the new product offering.
By end of year, ActivityHero had generated $20+M in revenue with 1.5k online classes offered to audiences worldwide.
Expanded offerings can lead to expanded audiences
Online classes opened a new B2B audience for providers who did not originally offer in-person activities.
For parents, the affordability of online classes made it easier for children to participate in an array of activities.
Empathy is needed in product education
For activity providers who did not previously offer online classes, onboarding posed a challenge. I facilitated workshops for businesses to learn how to use tools like Zoom and Canva.
Opportunities for further expansion
The success of online classes opened the opportunity to create ActivityHero's On-Demand subscription model, where anyone could learn art, math, or new skills on their own time.