I worked with the CTO and marketing manager to develop a strategy that resulted in a 7% increase in onboarding completion.

We did 3 things:

1. We reduced the number of steps during the initial set up from 12 to 4.

2. We built a product marketing website to educate potential clients on how the SaaS product fits their needs.

3. We created product marketing materials open to use by all B2B clients.